The Packers appeared on the cover of Sports Illustrated for the seventh time in January of 1967, after their NFL Championship game victory over the Dallas Cowboys. The game was played in Dallas on New Year’s Day after the Packers won the Western Conference for the second straight year. In the 34-27 win, quarterback Bart Starr threw four touchdown passes to Elijah Pitts, Carroll Dale, Boyd Dowler, and Max McGee. The other Packers’ score was on a 18-yard fumble return by Jim Grabowski.
As Dallas was driving late for the potential game-tying score, the Packers’ safety Tom Brown intercepted a wobbly Don Meredith pass in the endzone to seal the win for Green Bay.
The Packers would then go on to face the Kansas City Chiefs in the first Super Bowl game played in Los Angeles, CA.
