The fourth appearance of the Packers on the cover of Sports Illustrated came in January 1966, following their NFL Championship win over the Cleveland Browns in Green Bay. The cover photo depicts a muddy Jim Taylor slashing through the Cleveland defense for a few of his 96 total yards on the day.
While Taylor did not score during the contest, his cohort Paul Hornung scored one touchdown in addition to gaining 106 yards. Besides kicker Don Chandler’s three field goals, the other Packers’ score that day came on a 47-yard scoring strike from quarterback Bart Starr to receiver Carroll Dale.
The Packers’ defense held the league’s leading rusher — NFL Hall-of-Famer Jim Brown — to 50 yards.
The game was played (in front of 50,777 fans) in sloppy conditions after four inches of snow softened the Lambeau Field turf. The championship game was the Packers’ third in five years.
