Just two weeks after their previous cover appearance, the Packers made their eighth Sports Illustrated frontpiece after winning the first Super Bowl game. This historic meeting between the two champions of the National Football League and American Football League was held at the Los Angeles Coliseum on January 15, 1967. The Kansas City Chiefs were the opponents of Green Bay that day, and, much to the relief of the other NFL clubs, the Packers handled them 35-10 after a fairly close first half.
Pictured on the cover is receiver Max McGee, who got into the game after Boyd Dowler was injured on the Packers’ first series. McGee had stayed out all night prior to the game and was not expecting to play, but ended up turning in a stellar performance, catching seven passes for 138 yards and two touchdowns. Prior to the Super Bowl, he had only caught four passes all season.
The Packers earned $15,000 apiece for the victory, which was played in front of a less than full stadium — 30,000 seats remained empty.
