In a photo from the Packers-49ers game on November 24, 1963 at Milwaukee County Stadium, running back Tom Moore (#25) fights for yardage. This game was played despite some feeling it was inappropriate to proceed as usual in the wake of President Kennedy’s assassination the previous Friday.
The NFL played its full schedule of games (untelevised due to uninterrupted coverage of the assassination), only two days after President Kennedy's assassination, while the rival American Football League (AFL) postponed its games out of respect for the fallen president. Rozelle soon came to regret his decision to have the NFL play, and frequently stated publicly that it had been his worst mistake. However, Rozelle and then-White House Press Secretary Pierre Salinger had been classmates at the University of San Francisco years before, and Rozelle consulted with him. Salinger urged Rozelle to play the games. Rozelle felt that way, saying that "it has been traditional in sports for athletes to perform in times of great personal tragedy." He also said that football was Kennedy's game and the late president thrived on competition.
On that Sunday, the Packers beat the 49ers 28-10 in front of 45,905 fans.