Here is an advertisement from a 1968 game program for “The Phil Bengston Show.” All of the coaches from at least back to Vince Lombardi have had their own television shows. Usually produced by a local Green Bay station, the shows aired weekly to review the last game and provide a preview look at the upcoming contest.
Bengtson was a native of Roseau, Minnesota, and played tackle under Bernie Bierman at the University of Minnesota during the 1930s. In 1934, he earned All-America honors with the Golden Gophers, working in tandem with a player who would go on to coaching immortality: quarterback Bud Wilkinson.
Bengtson took his first assistant coaching job at the Missouri in 1935, but soon returned to his alma mater as line coach, staying through the 1939 season. Beginning in 1940, he moved to Stanford where he served as an assistant coach for 12 years. Bengtson moved to the professional level in 1952 with the nearby San Francisco 49ers.
In seven seasons with the Niners, Bengtson would serve under three head coaches (Buck Shaw, Red Strader, Frankie Albert) before being dismissed with Albert after the 1958 season. Soon after, he was one of the first four assistants hired in Lombardi's first week with the Packers in early February 1959.
Phil Bengtson would be the only assistant coach to stay during the entire nine-year tenure of Lombardi (1959-1967). His work as defensive coordinator of the Packers established his coaching ability and put him in line to succeed Lombardi. From 1961-67, the Packers captured five NFL titles, and the first two Super Bowls.
Bengtson did replace Lombardi following the 1967 season. His low-key approach was in sharp contrast to the often-volatile Lombardi. With the aging of key players, this translated into mediocrity for the franchise. Bengtson's Packers were 20-21-1 in his three seasons as head coach. After a 6-8 record in 1970, he was relieved of his duties, replaced by Missouri head coach Dan Devine for the 1971 season. Devine lasted four seasons with the Packers, moving back to the collegiate level at Notre Dame following the 1974 season. Lombardi's former quarterback, Bart Starr, became the head coach of the Packers in 1975.
Bengtson resurfaced with the San Diego Chargers and New England Patriots, becoming the interim head coach of the Patriots in late 1972. Later, he was named the team's Director of Pro Scouting, staying through the 1974 season.
Phil Bengtson died at age 81 after a long illness at his home in San Diego on December 18, 1994.