This is flying under the radar, unless you actually have seats in the first eight rows at Lambeau Field:
“NFL teams have been told they’ll be able to sell camera-visible signage to local sponsors for the first time during the '20 season, sources said, a step one sales executive said would “significantly” defray pandemic-related revenue losses.
“Under a plan shared with team presidents on Tuesday, the first six to eight rows of seating in every stadium (including on-field suites) will be off limits to fans this season. That move is officially to protect players, coaches and team staff from coronavirus exposure, but it would also free up that space to become lucrative sponsorship assets.”
Once a source of revenue (greater than that paid by season ticket holders) is established, will it last only one season?
