As the current labor struggle continues, we thought we’d share an article from the January 13, 1967 LIFE magazine issue which profiles former N.F.L. commissioner Pete Rozelle. He is responsible for the explosive growth of the league during the 1960’s, which also coincided with the great Lombardi teams of that era. And many of the principles he pioneered have benefited small market teams such as Green Bay. Also, when we look at the magazine’s cover for that week, we are reminded that outside of the football cocoon of Titletown, there was a lot on America’s plate at that time in history.