Thursday, January 04, 2018

The Ice Bowl — in TIME


As a follow-up to last Sunday’s feature on the 50th Anniversary of The Ice Bowl, here is how the game was covered in the January 12, 1968 issue of TIME magazine. 


For some further background, let’s take a few looks at the world of 1968. On the cover was educator Samuel B. Gould, who at the time was President of the State University of New York (SUNY). The university system was the subject of a feature article inside.


You’re probably familiar with the Columbia Record Club, but there was also the Columbia Stereo Tape Club for those into the reel-to-reel stereo fad of the era. Serious audiophiles will take issue with my calling it a “fad,” but it was not the “mainstream” format


And here is what you could play your reel-to-reel musical selections on — perhaps after you returned from the Ice Bowl game and your fingers thawed out enough to work it.


As The Beatles sang at the time:

Flew in from Miami Beach BOAC
Didn't get to bed last night
On the way the paper bag was on my knee
Man I had a dreadful flight



Some heavier reading from the issue: U.S. dead in Vietnam stood at 9,353 for the calendar year 1967, for a total of 15,997 since 1961... only 42,223 to go.

Get yourself a “Wide-Track Pontiac”... that car looks like it could take a corner at 80 m.p.h.


Two new albums were out: Bob Dylan’s John Wesley Harding and Arlo Guthrie’s Alice’s Restaurant — which led to a movie as well.


WAY before the era of watching movies on your phone.


“Let’s cover up those ugly old brick buildings with beautiful aluminum, and then 40 years later, we’ll rip off the ugly aluminum and restore the lovely retro brick façades.”

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