Here is the overhead view of the Patriots’ complex, showing how the mall is connected to the stadium area. Again, it is expected that the Packers will do something very similar to this when they begin to develop the land they have purchased in the last few years.
This is a directory of the types of stores, restaurants, and entertainment options that exist at Patriot Place. We were there on a Monday morning, and it was completely deserted. But one can see how it would be much more livelier at night and on the weekends. It is, however, removed from residential and other commercial areas. The same type of development would be right in the city in Green Bay, providing much heavier traffic year-round.
The artwork above shows the areas that the Packers have purchased and where development is expected. It will be interesting whenever the team announces its specific plans, because nothing has been released so far.
The main thing to remember on all of this is: the income generated by being the landlord over all of this development will belong to the Packers, and would not have to be shared with the other 31 teams because it would be on their overall stadium facility “footprint.” In comparison, the money from the sale of Packers merchandise sold down the street at the Bay Park Square Mall on Oneida Street has to be split 32 ways. This is the reason for the major emphasis on the Packers Pro Shop — all income from those sales go right back into helping the team win.