Super Bowl I — As Seen By The Associated Press

 

While his athletes do calisthenics, head coach Vince Lombardi of the Green Bay Packers studies the Los Angeles Coliseum turf on Jan. 14, 1967. It will be firm and dry for the Super Bowl Game with the Kansas City Chiefs. (AP Photo/HF) 

Flanker Otis Taylor, left, running back Mike Garrett, center, and fullback Curtis McClinton of the Kansas City Chiefs, pose during a workout in Los Angeles, Calif., Jan. 11, 1967. The trio are expected to be the Chiefs' principal scoring threats against the Green Bay Packers when they meet in the Super Bowl at the Los Angeles Memorial Coliseum. The AFL champs will be meeting their NFL counterparts for the world title. (AP Photo/George Brich) 

The Green Bay Packers' Bart Starr is the center of attention as he gets birthday kisses from a pair of pretty girls on Jan. 10, 1967 in Santa Barbara, California. The occasion was Starr's 33rd birthday, which he celebrated in Santa Barbara, California, where the NFL champions have set up training camp for next Sunday's Super Bowl game against the Kansas City Chiefs in Los Angeles. The girls are Jackie Gregory, left, and Chanin Hale, right. (AP Photo/DFS) 

Kansas City Chiefs Mike Garrett (21) carries the ball as two unidentified Green Bay Packers close in on Jan. 15, 1967 in Super Bowl I. (AP photo) 

General view of Los Angeles Coliseum during Super Bowl I on Jan. 15, 1967. (AP Photo) 

Defensive halfback Fred Williamson is placed on a stretcher in Los Angeles on Jan. 15, 1967 after being injured during Super Bowl I against the Green Bay Packers. Williamson, known as “The Hammer” had to be carried from the field. (AP Photo) 

Kansas City Chiefs quarterback Len Dawson (16) looks for an opening on Jan. 15, 1967 in Super Bowl I against Green Bay Packers, at Los Angeles Califonia's Memorial Coliseum. The Packers won, 35-21. (AP photo) 

Coach Hank Stram of the Kansas City Chiefs suffers through his team's 35-10 loss to the Green Bay Packers during Super Bowl I at the Los Angeles Memorial Coliseum in Los Angeles, Calif. on Jan. 15, 1967. (AP Photo) 

Green Bay Packers fans whoop it up in the stands at the Coliseum in Los Angeles on Jan. 15, 1967 as the National Football League champs were trouncing the Kansas City Chiefs of the American Football League un Super Bowl game in Los Angeles. (AP Photo) 

Coach Hank Stram, dark jacket, of the Kansas City Chiefs suffers through his team's 35-10 loss to the Green Bay Packers during Super Bowl I at the Los Angeles Memorial Coliseum in Los Angeles, Calif. on Jan. 15, 1967. (AP Photo) 

Green Bay Packers coach Vince Lombardi cheers on his champion team as they swamp the Kansas City Chiefs, 35-10 during Super Bowl I in Los Angeles, Calif. on Jan. 15, 1967. (AP Photo) 

The Packers' Elijah Pitts (22) goes over right tackle to the Chiefs' five-yard line, a six-yard gain, before being brought down by Kansas City's Johnny Robinson in the fourth quarter of the Super Bowl I in Los Angeles on Jan. 15, 1967. Three plays later Pitts went over for the touchdown as the Packers beat the Chiefs 35 to 10. Others include Bobby Hunt (20) and Sherrill Headrick (69). (AP Photo) 

Kansas City Chiefs' quarterback Len Dawson (16) gets ready to release the ball during the Super Bowl I on Jan. 15, 1967, against the Green Bay Packers at the Los Angeles Coliseum in Los Angeles, California. The Green Bay Packers won the game. (AP Photo) 

Quarterback Lenny Dawson of the Kansas City Chiefs leaves the field during the Super Bowl in Los Angeles on Jan. 15, 1967. Green Bay Packers won, 35-10. (AP Photo) 

Quarterback Bart Starr, who guided the Green Bay Packers to their 35 to 10 victory over the Kansas City Chiefs in Super Bowl I, is interviewed in the dressing room in Los Angeles on Jan. 15, 1967. The victory meant $15,000 for each of the battle-proven Packers. (AP Photo) 

Kansas City Chiefs owner Lamar Hunt, left, visits the Green Bay Packers dressing room and congratulates Max McGee, right, who scored two touchdowns for the Packers in their 35-10 victory in Super Bowl I in Los Angeles on Jan. 15, 1967. Newsmen said Hunt told McGee the Packers have a fine team, 'the kind of team we'll have some day.' (AP Photo) 

Football commissioner Pete Rozelle, left, presents the trophy to Green Bay Packers coach Vince Lombardi after they beat the Kansas City Chiefs in Super Bowl I in Los Angeles on Jan. 15, 1967 (AP Photo)

All photos property of the Associated Press. They are presented here for historical purposes only.

Super Bowl I — As Seen By LIFE Magazine

 

Back in January 1967, LIFE magazine, the nation’s leading large format photo/news magazine covered Super Bowl I. They were imbedded more with the Kansas City Chiefs than the Green Bay Packers, and here’s some of what they shot that day in the Los Angeles Memorial Coliseum. Above, the Chiefs await their player introductions on the field.

Chiefs’ S Fletcher Smith is the last man waiting, while we see the Packers’ players and coaches in the background. 

G Jerry Kramer (#64) blocks for FB Jim Taylor (#31) 

Multiple Kansas City players tackle a Packers’ ballcarrier. 

HB Elijah Pitts (#22) gets away from some white jerseys. 

LB E.J. Holub gets a drink of water on the Chiefs‘ sideline. When was the last time that metal kitchen ladles were used in an NFL bench area? 

Head Coach Vince Lombardi is seen with his players in the tunnel. 

WR Max McGee (#85) had a big day after thinking he’d hardly get a chance to play. 

QB Bart Starr (#15) sets to pass on the field. Notice the guy on the Chiefs sideline yelling something at him. We bet that really shook Bart up.

G Fred “Fuzzy” Thurston (#63), QB Bart Starr (#15, partially hidden), FB Jim Taylor (#31) and T Bob Skoronski (#76) watch as a pass is completed downfield. Also watching is Kansas City Hall of Famer DT Buck Buchanan. 

The Green Bay Packers Power Sweep™. Left to right, HB Elijah Pitts (#22), T Bob Skoronski (#76), and G Fred “Fuzzy” Thurston (#63). Seen behind them is WR Max McGee (#85).

Scenes from the Kansas City locker room at halftime... 

QB Len Dawson relaxes with a smoke. 

Players get a few minutes of rest. 

Things were a little more “spartan” than nowadays. 

The story is that the AFL was referred to as “that Mickey Mouse league,” so somebody connected to the Chiefs went to Disneyland and got a bunch of mouse ears. After they lost the game, we bet these ended up in the garbage.

A little “treatment” before the second half. 

More rest. 

Referee Norm Schachter and Chiefs’ Head Coach Hank Stram synchronize their watches.

HB Curtis McClinton waits for the second half. He gained 16 yards on six carries. 

Chiefs bench area. 

WR Carroll Dale (#84) makes a catch for a short gain.

A knocked-out DB Fred “The Hammer” Williamson is carried off the field in the fourth quarter.

Hank Stam begins to realize that his team cannot overcome the mighty Packers. 

Packers players, including HB Paul Hornung (#5) watch the defense from the sideline. 

Playing his last game as a Green Bay Packer, FB Jim Taylor fights for some yards in this three-photo series...  

Above and all photos below, the loss sinks in among dejected Kansas City players. 

Jerry Kramer Auction

Well, the season’s over and we are sad. When the present is unpleasant, we look to the past. Last week, it was announced that former Packers G Jerry Kramer is auctioning off his Super Bowl I ring. Not only that, he is also parting with many artifacts from the 1960’s Packers. Take some to time to visit the auction site and watch the video below.

Some highlights:

1960’s Packers game-worn ski mask.

Kramer’s 1961 player contract.

1962 NFL Championship game ball.

Jersey worn in the 1962 NFL Championship game.

1962 NFL Championship kicking shoe.

1962 NFL Championship commemorative watch.

Above and below, 1965 NFL Championship ring.

Letter from Vince Lombardi on awesome stationery.

1968 sideline sweater (back shown).

Kramer’s Green Bay Packers Hall of Fame plaque.

Super Bowl I game jersey.

Above and below, the Super Bowl I championship ring.

Super Bowl II game plan.