In 1924, the Hotel Northland was constructed at the corner of Pine and Adams streets in downtown Green Bay, just a couple of blocks east of the Fox River. Walter Schroeder, a Milwaukee businessman, built the Hotel Northland as part of one of the largest hotel chains in Wisconsin during the 1920s. The facilities of the hotel were used to the fullest with numerous conventions, political rallies, and Green Bay Packers business meetings held at the hotel. Many visiting teams stayed there, as well as League officials, broadcasting personnel, etc. over the years. Frank Gifford recalled staying there the night of the “Ice Bowl” game, and being awakened by the hotel operator cheerfully telling him “Good Morning, it’s 13 degrees below zero outside!” The hotel is now used as residential apartment housing.